All That Hoopla at LHGWR Gallery, The Hague and Unseen Art Fair, Amsterdam.
All that Hoopla, is a customised, working installation of a fairground Hoopla Stall.The stall comes with signs, Clare Strand Hoopla balloons for the losers, music, microphone, twinkling lights and fairground smells.
The gallery audience is encouraged to try and hoopla a photograph with a wooden ring to win an editioned print at a cost of 5 Euros for 3 rings or 8 Euros for 6.
The Hoopla stall provides a less conservative interaction with the gallery audience , undermines the motifs and morals of the art market as well as making reference to surrealist preoccupations with chance and happenstance and their interests in fairground and side stalls.
All that Hoopla is an intermedia work .